Meet Samantha

The consummate go-getter, Samantha Scott has a reputation for being the girl who gets things done. She began her career managing multi-million dollar clients and leading an award winning team in the hospitality industry in her hometown of Sumter County.

After ten years in hospitality management, Samantha began work for the Sumter County Chamber of Commerce. Her passion for community building and intuitive business-to-business skills led to her eventual appointment as Executive Director of the organization. To-date, she has been the youngest Executive Director in the history of the 100 year organization. Under her leadership, the chamber doubled in membership size, increased sponsor revenue by 300 percent, and she created and oversaw large-scale tourism based events that drew thousands of visitors to Sumter County.

Later, Samantha went on to manage website development and multi-media products for local government entities, economic development firms, and multi-million dollar companies in her role as Project Manager at Tangent Media. Tangent Media provided opportunities for her to learn new practices, such as attaining her Google Certification, and leverage her existing skill set in event production for tourism clients.

As a third generation resident, Samantha has spent her career investing in the growth and enrichment of Sumter County. Her experience leading the county’s only chamber of commerce and her working relationship with both tourism and economic development have given her a unique and unparalleled perspective on the market. Samantha’s passion for Sumter County led her to obtain her real estate license in 2017, and she proudly joined the award-winning team at Connie Mahan Real Estate Group. Her wealth of experience and abundant local resources combined with her infectious smile and quick-wit have proven to be a winning combination for her clients. Additionally, Samantha earned the nationally recognized Pricing Strategy Advisor (PSA) certification. She has consistently earned multi-million dollar producer awards and was recocognized as her agency’s Top Producer in 2019.

Samantha is a graduate of Leadership Sumter and was honored as a recipient of the “Top 40 Under 40 of Lake and Sumter award and later was also recognized as one of the “The Top 40 Under 40” by Lake Sumter Style Magazine. She serves as the Chair of the Sumter County Republican Party and the Vice President of the Sumter County Republican Club. She’s on the Board of Directors of the Sumter Youth Center where she also serves as Secretary. She is a member of The Villages Charter High School Construction Academy’s board of directors and is a member of the Realtors Association of Lake and Sumter Counties. She is also a member of the Sumter County Farm Bureau.

Samantha has had a life-long love affair with sunshine and she and her husband Shawn spend as much free time as they can outdoors. Together they share five children; Sabrina, Mercedes, Jacob, Cameron, and Avery, and two grandchildren; Brayden and Brixton.

Why you need a PSA

Price Strategy Advisors Are Well Trained

Realtors who earn their PSA receive a certificate after completing an in-depth course on comparable pricing, valuation and market analytics. They know this educational component is important for providing an edge for their clients in both buying or listing price strategies and negotiations. They also take continuing educational opportunities seriously and value the importance of new ways to best serve their clients.

They Will Guide You Through the Maze

Whether you are buying or selling a home, a realtor with a PSA certificate can guide you confidently through the maze of complexities that come with buying or selling a home. Real estate has its own lingo, which can be very daunting. What is a Comparative Market Analysis? Does it benefit the buyer? The seller? Is the appraisal fair? Am I making a great bid, or am I overpaying? These are all intersections in the maze, and a realtor with a PSA can successfully navigate with you.

The Masters of the Comparative Market Analysis

Your PSA-certified realtor will not only guide you through understanding a Comparative Market Analysis (CMA), but they are extensively trained in how to calculate this important tool. The CMA is an in-depth report that digs into the heart of your homes worth. Understanding the CMA is a vital skill that translates into dollars for you. A realtor with a PSA certification knows how to use the data to ensure an accurate read on your area and your home. A well-done CMA and pricing strategy can also mean a faster selling time on your property.

PSA and the Code of Ethics in Valuation

Realtors with a PSA certificate also have a deep understanding of the National Association of Realtors (NAR®). Realtors with a PSA certificate must be in good standing with the NAR®. This means that their knowledge and good standing can be seen in the valuation of your property and the realtor’s interactions with you, the valuation process, appraisers and others involved in the real estate process. A realtor holding a Price Strategy Analyst certificate can be an asset to your property sale or purchase, bringing integrity, knowledge and success to the table. Samantha Scott is currently the only Realtor in Sumter County holding the Pricing Strategy Advisor Certification.